GoRuck Challenge – Promoting a Bag or Building a Team?

When you first hear about the GoRuck Challenge you can’t help but think that it sounds like shameless self-promotion with a bit of revenue generation thrown in – an extreme workout that you pay $120 to participate in, all for the right to test out a bag and earn a patch if you complete it? Really? But a closer look reveals that this is no sales gimmick, and that patch, once … [Read more...]